History Of The Program

2008 was the first year Dr Pepper decided to give college students $1 million in tuition money. The students loved it, and we did too. So, over the past 12 years, Dr Pepper has continued to help countless students fulfil their dreams of becoming doctors, musicians, veterinarians, meteorologists, therapists and more, giving over $10 million since that first season back in 2008. In 2010, Nikki Boon was one of those winners, writing "Because of this contest, I was able to attend a fantastic school and pursue my dream of working in the music industry… You never know where life will take you, and I'm so thankful that I took a chance to enter this program. The Dr Pepper Tuition Giveaway changed my life."


Dr Pepper and college football have always gone hand-in-hand, and for the last decade, The Tuition Giveaway is part of that tradition too. If you ask Derek Dabrowski, Vice President of Brand Marketing for Dr Pepper, "The Dr Pepper Tuition Giveaway not only demonstrates our commitment to the sport, but it is also our way of giving back to the fans by enabling them to make their academic goals a reality." So, are you wondering what the Giveaway will look like in 2020? We’ll tell you in four words: More students. More money. With $2 Million in tuition on the line, the 2020 Dr Pepper Tuition Giveaway is BIGGER THAN EVER.